End users write original software reviews based upon their experience with the software. They include both the positive and the bad and are an important source of information for other software buyers. It is crucial to know where a reviewer’s source is from and what they are trying to accomplish with the software that they are reviewing. Reviewers who write bad reviews can have a number of reasons, from genuine happiness and balanced experiences to shady motivations.
To assure the accuracy and integrity of an examination, it is essential to conduct the following tests.
Identity Check – Every review will be scrutinized for identifiers, such as the author’s name, job title and email address to verify that it was written by a real person. The review will not be published in the event that the reviewer is not able to be verified. Conflict of Interest Check – If the reviewer is in any way connected with the company being evaluated or is a direct competitor the review will not be published.
All reviews are subject to the same quality control and verification procedures regardless of the product or rating being is total av a monthly subscription examined. This ensures that all reviews are handled fairly and without bias.
Vendors should respond to all reviews, even those with low ratings since this is an excellent opportunity to demonstrate that they take their customers’ concerns seriously and are willing to listen. Vendors should not attempt to influence reviews through the inclusion of an obligation to not disburse in their contracts with customers, as this is against federal laws.